ABOUT US

 
 

WHO WE ARE

Al Furouseya Al Alameya benefits from a highly experienced and passionate team that deliver exceptional services every time. With over 30 years of equestrian and events management experience, Al Furouseya was founded to offer event management to large- and small-scale equestrian events on a global scale.
Additionally, we have over 100 years of cumulative experience in all aspect of Sports Management, Events organizing, Process Improvement, Excellence & Quality, Capacity Building, Automation, and Digitization efforts.
Our priority in selecting our projects is not its size or the budget, but the challenge that it presents, and the final impact and excellence that we can achieve.
We also support implementation and other initiatives geared towards the development of all types of sports centers.
Our aim is always to leave our clients enriched and empowered and to this end we undertake to train local personnel, use local companies and develop efficient and professional processes and procedure.

 

OUR VISION

Become the leading, world class, consultants and strategic planners, to develop and implement excellence to the sport’s industry.

 

OUR MISSION

To plan, organize and stage full-service sports events, tailored to individual needs and locations with all consideration to the best practice.
To assess, measure, and identify strategic gaps, develop improvements, and provide the best solutions to your challenges.
To Ensure that any project we deliver, not only meets the project objectives but goes above and beyond expectations.
Most importantly, we never forget that it is your event, your improvement, your strategy, your project.
Provide our customers the most comprehensive and high-quality services within the Sports Center Consultancy space

HISTORY AND EXPERIENCE

Al Furouseya Al Alameya is a company well grounded on expertise and experience.

It was established in 2006 as a vehicle through which owner and CEO, Mr Ahmed Ali Al Hammadi could offer his specialist event management skillset to large- and small scale sports and equestrian events on a global scale.

Since, we have evolved into a full-service sports consultancy provider.

With over 100 years of cumulative experience in all aspect of Sports Management, Events organizing, Process Improvement, Excellence & Quality, Capacity Building, Automation, and Digitization efforts.